300+ video lessons from 65 Olympic and World-Class coaches. Train with legends. Ride like you mean it. Starting at $19.99/month.
Picture yourself walking into the barn with real confidence. You know what to work on. You know why. Your coach is watching, but even when they're not, you ride with the same intention, because you've learned from the best in the world.
You love horses. You ride every chance you get. But something feels off, and you can't quite pin it down.
You watch YouTube clips of Grand Prix riders and try to replicate their position. You adjust your hands, shift your weight, follow the advice from a Facebook group. It looks right in the mirror. Then you get on the horse and nothing sticks.
The trainer you see once a week gives you notes, but by Thursday you've forgotten half of them. You film yourself riding, watch it back, and still can't tell what went wrong at fence three. The information exists, scattered across a hundred sources that contradict each other.
Maybe you've spent $300 on a single clinic, stood in a group of 20, and left with one useful takeaway. Maybe you've binge-watched free content and ended up more confused. The real issue is not a lack of effort. You're putting in the hours.
Sound familiar? Bits and pieces, but no system.
The problem is not talent, and it's not work ethic. The problem is learning from fragments instead of a system. A complete, structured method taught by coaches who have actually produced champions. That kind of instruction used to cost thousands per session and required being in the right zip code. It doesn't have to be that way anymore.
Olympic Show Jumper, 60+ Grand Prix Wins, 50+ Years Coaching
Bernie represented the United States in international show jumping, won over 60 Grand Prix events, and spent the next five decades coaching riders from first-timers to Olympic contenders.
He built Equestrian Coach because the American Forward Riding System, the classical foundation he trained under, was disappearing. The coaches who knew it were retiring. The knowledge was not being passed down in any organized way. Bernie decided to fix that.
He assembled 65 of the best coaches, veterinarians, farriers, judges, and course designers in the sport. Together, they created a video library that covers six disciplines, from your first trot to Grand Prix technique. Every lesson is structured, progressive, and grounded in a system that has produced champions for over half a century.
Over 300 video lessons across six disciplines. Each one taught by a coach at the top of their field. Structured in progressive order so you build on what you've learned, not just bounce between random tips. Watch on any device, anytime.
The complete Forward Riding System, taught by the coaches who shaped it
Foundation
The classical method that produced champions for decades, presented in full for the first time online
Show Jumping
From your first course walk to Grand Prix technique, with exercises that build real skill
Hunters
Pace, presence, and the details that separate a clean round from a winning one
Equitation
The details of rider position and presentation that win medals
Tack & Equipment
Understanding your equipment so it works with the horse, not against it
Advanced
Three additional disciplines from coaches who compete at the national level
Value: $47 included free
A printable, laminate-ready checklist for the tack room wall. Horse evaluation before mounting, equipment check, warm-up sequence, and post-ride cool-down protocol. All based on Bernie's methodology. Something riders see every single barn visit.
Printable PDF, tack room poster + pocket card version
Value: $97 included free
12 of Bernie's most effective gymnastic exercises and course patterns, each with precise measurements, setup diagrams, and the specific training goals they address. Bring this to the arena and set courses on your own.
Visual reference cards, printable PDF, arena-ready format
Value: $47 included free
A structured weekly log for tracking rides, lessons, goals, and breakthroughs. Prompts based on the Forward Riding System fundamentals. Connects what riders learn on the site with what they practice in the saddle. Print unlimited copies.
Printable PDF, weekly template, unlimited prints
Here's who built it, and why.
Full-Service Paid Growth for Founder-Led Brands
I run Facebook and Instagram ads for founder-led education businesses.
My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.
I'm selective. The business has to genuinely help people, the customers have to love it, and I have to feel proud if someone found out I was behind the ads. Equestrian Coach checks every box.
Not hypothetical. Not from three years ago. These happened in the last few months.
New York Times Bestseller. Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.
$1M in 11 Days. Generated nearly $1,000,000 in revenue through Facebook ads alone for a single client, in just 11 days. Same client, same product. Better strategy, better creative, better pages.
Sold Out a Live Event, Pro Bono. Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.
Brought a Dead Funnel Back to 4x ROAS. A client's ads had completely stopped working for months. I built a new offer and rewrote the sales page from scratch. Now profitably running at 4x return to cold traffic.
Full-time, not a side gig
Longest client since 2017. People stay because the math works.
100% Performance-Based. Since January 2015. I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.
I take a percentage of the growth I bring in, only after the math works. After ad spend. After your expenses. After my fee. If it's not profitable after everything is accounted for, where you make more than I do, I don't charge. That's why I only take on clients I'm confident I can deliver for. I never spend just to spend.
Facebook ads management is the core, but I also build the landing pages, create the ad visuals, and develop new bonuses designed to lift conversion rates on both the ads and the offer. Everything on this pitch page, the design, the copy, the bonus kit, is the kind of work I do for every client.
Every page, bonus, and creative asset I build is yours. Use it for organic traffic, email campaigns, wherever. No exclusivity clauses, no extra percentages. If something I made helps your audience through a channel I'm not running, that's a win.
Premium creative that matches the caliber of your instruction. This is one concept. I have dozens more.
Great ads need a great offer behind them. These are subscriber bonuses I'd create for Equestrian Coach, ready to hand to new members the moment they sign up.
These are just example free bonuses meant to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.
A printable, laminate-ready checklist for the tack room wall. Horse evaluation before mounting, equipment check, warm-up sequence, and post-ride cool-down protocol. All based on Bernie's methodology. Something riders will see every single barn visit.
Printable PDF, tack room poster + pocket card version
12 of Bernie's most effective gymnastic exercises and course patterns, each with precise measurements, setup diagrams, and the specific training goals they address. Riders can bring this to the arena and set courses on their own.
Visual reference cards, printable PDF, arena-ready format
A structured weekly log for tracking rides, lessons, goals, and breakthroughs. Prompts based on the Forward Riding System fundamentals. Connects what riders learn on the site with what they practice in the saddle. Print unlimited copies.
Printable PDF, weekly template, unlimited prints
These are concepts I'd build and deliver as part of the engagement, designed to increase member perceived value and reduce churn from day one.